Goldster Conversations: Purpose, Passion, Grit with Lucinda

with Poppy Lloyd

09 January 2024

Poppy Lloyd has had a fascinating career including the worlds of radio broadcasting and charity work and journalism. She is currently the Marketing Director of First News, the UK’s only newspaper for children, providing impartial and age-appropriate news and learning resources for children at home and at school.


Poppy’s career started in radio production and she spent a number of years getting up at 4am to produce Heart Breakfast with Jamie Theakston and Harriet Scott and then Emma Bunton.


Following time living and working in northern Sierra Leone, where she volunteered for Street Child, an organisation working to get kids off the streets and reunited with their families and back into education, she moved into the charity sector where she worked for Save the Children. She started there as a Senior Campaigns Advisor galvanising public support for international development campaigns. She then moved in to brand, marketing, communications and then fundraising development where she ran Save the Children’s children’s book subscription service, Wonderbooks.


Join Poppy on 9 January as she talks to Lucinda Hawksley on PPG – and become part of the Goldster Conversation.